Remixing is defined as the act of rearranging, combining, editorializing, and adding originals to create something entirely new.It is said that we live in the age of the remix.
“We are living in a world of the flourishing of Read & Write Culture: everyone can be productive and publish their own works (text, image, music, video) through new media platforms. If Barthes treats this possibility as “the death of the author, the birth of the reader”, I’d rather say this is “the reunion of authors and readers”: there is no boundary anymore.”(Zheng, 2104)
We all partake in a form of remixing. People usually associate the word ‘remix’ with music and mashups of different songs. However, this is not the case. It is said that ‘Everything is a remix‘. If you are filming you’re own video clip to a Katy Perry song, quoting ‘Mean Girls’ with your friends, or wearing the same top you wore last week but with different jeans ,then you are contributing to remix culture.
Social media has been an effective way to share and collaborate in remix culture, in particular Youtube.
Youtube is home to 1 billion active users each month (Youtube, 2014). The platform widely encourages a creative crowd involving many mashups and remixes. Users are able to share their fan made adaptations and share them in the social media sphere.
The ‘Twilight Series’ is a widely talked about series in social media, and mostly bagged upon. This mean it has been widely remixed, especially on Youtube.
This is the original Trailer for ‘Twilight”:
A mash-up version:
A youtube channel ‘Bad Lip Reading‘, uses original clips and edits them to seem like they are saying something very different, and hilarious. And with 3 and a half million subscribers- it seems this remix form is very popular. Although it is uses the same footage, the message is extremely different, from a drama into a comedy. It uses the remix concept as a way to expand how we think of original content.
“As digital content marketers, we want to embrace the fundamental shifts in the way audiences are consuming different content formats on different platforms.” (Jessell, 2013) Through this, I believe the use of remixing on social media sites like Youtube will continue to expand and develop as a culture, continually remixing from one another.
But does this mean we will eventually just sick of seeing and hearing the same content changed and changed again?
Jessell, M 2013, ‘Remix Culture: Rethinking What We Call Original Content’, Marketing Land, weblog, 30th April, viewed 4/5/14, < http://marketingland.com/remix-culture-rethinking-what-we-call-original-content-41791>
Youtube 2014, ‘Statistics’, Youtube, viewed 10/5/14 < http://www.youtube.com/yt/press/statistics.html>
Zheng 2014, ‘Everything is A Remix’, Media Theory and Digital Culture, viewed 4/5/14, < https://blogs.commons.georgetown.edu/cctp-748-spring2013/2013/03/13/everything-is-a-remix/>